Chain stores Silentza

Silenza: feel like a queen

Silenza is a popular multi-brand lingerie chain, which stores the best collections of famous European brands Lepel, Cotton Club, Oroblu, Verdissima, Rose & Petal, Susa, Valery, Sanpellegrino, Dita von Teese. Ukrainian companies in the Silenza catalog represent the Zhilyova and Leaf brands.

Silenza was founded in 1989 in Italy. In Ukraine there are 3 branded stores in the largest shopping centers in Kiev. The interior of the trading floors is decorated in an up-to-date lounge format with elements of the boudoir, where it is pleasant not only to make purchases, but also just to spend time. It is planned to open representative offices in Odessa, Kharkov, Lviv.

Silenza store assortment

The trading floors are divided into thematic groups: “Basic collections”, “Lingerie for expectant and nursing mothers”, “Lingerie for men”, “fashion lines”, “Sports underwear”, “Lingerie for curvaceous”.

In the assortment of Silenza:

• premium underwear
• corrective underwear (tightening panties, busts with a push-up effect, etc.);
• underwear for an active lifestyle;
• home clothes (shirts, peignoirs, sleeping sets, pajamas);
• hosiery (tights, stockings and belts, socks);
• corsets and body, bras with side cutting, ban-do with a push-up cup or silicone inserts, balconies bras, models with detachable straps, bustier;
• panties with high waists, Brazilians, bikinis, seamless panties, models with low and high waists, etc.

Silenza Store Benefits

• The fair sex will be able to replenish the wardrobe with exquisite and unique sets of lingerie of famous European brands in the price segment “medium” and “medium +” for everyday wear or special occasions.
• At the customers' disposal are cozy fitting rooms that are equipped with all the necessary elements for a comfortable fitting: soft velor armchairs, heavy curtains on the floor, large mirrors, disposable centimeters, bathrobes, high-heeled shoes.
• For those who want to look at themselves in new underwear there is a special zone for defile.
• Store consultants pay attention to each client, offer to carry out an exact fitting to select the perfect underwear.
• For men who decide to make a gift to their beloved, the selected purchase will be issued in a gift box with a postcard. In Silenza boutiques you can purchase a gift certificate for any amount of purchases.

The store has a discount program with an accumulative bonus system. At the end of the seasons, shoppers are waiting for discounts and sales.