About Brand

The company Loreal is the undisputed leader in the market of cosmetics and perfumes in the world. The army of admirers of this brand totals millions, and in Ukraine Loreal - the cosmetic brand No. 1.

In addition to cosmetics, popular luxury products such as Giorgio Armani, Yves Saint Laurent and Lancôme, as well as the well-known Maybelline, Garnier and Vichy are also produced under the name “Loreal”.

Brand history

The brand name “L'Oréal” comes from the name of a fashionable hairstyle at the beginning of the last century. It all started with the fact that in 1907, the French chemist Eugene Schuller, arriving home, found his wife in a hat and in a bad mood. It turned out that on the eve of the wife did an unsuccessful painting at the hairdresser and instead of light hair color she received burned strands of a red tint. At that time, there were only natural dyes such as henna and basma. Eugene decided to rectify the situation and began developing synthetic hair dye. So there was a hair dye called L'Auréale - the first safe synthetic dye (without the addition of lead).

In 1909, Eugene registered his own paint company. The slogan of the company was the phrase "research and innovation in the field of beauty."

With a modest start-up budget, production is rapidly gaining momentum and is a huge success.

In 1929, Eugene Schuller invented Immédia, a prototype of modern peroxide-based hair colors. The success of the innovation has gained international scope, which has allowed to start opening stores in different countries. The company began to produce cosmetics, as well as branded fragrances. So L'Oréal turned from a small family business into an entire empire.

Today, Loreal is the largest cosmetic concern in the world, selling products in 130 countries. The owner of the company, Lillian Bettancourt, is officially recognized as the richest woman in France.

Kiev and Ukraine are not far behind the rest - in almost every cosmetic store and even in a pharmacy you can find Loreal products.

Special offers

If you do not want to miss L'Oréal promotions and discounts at L'Oréal - subscribe to our newsletter. Then any sale in Loreal will not go unnoticed. Want even more bargain shopping? Then the L'Oréal promo code is just for you! With it, you can purchase goods at the lowest price. After all, beauty for a woman is invaluable.

Look for Loreal on our website. Be beautiful with L'Oréal!

The brand L'oréal