One of the modern shopping centers has become the "New Continent". It meets all new standards, functional and aesthetic requirements. Its opening took place in 2005, so the complex has already managed to gain a reputation among the residents of the city. The New Continent is located on one of the busiest transit highways of the Dnieper.
It connects the Topol, Sokol, Pobeda, Pridneprovsk housing estates with the city center and the districts that are located on the left bank. The infrastructure of this area is developing very dynamically, because it was nicknamed the "main corridor" of urban industry, entertainment and sports.